CUMC Newsroom

Redesigned and rearchitected the Columbia University Medical Center newsroom website, which is still in use five years later. Advanced features were created for the WordPress site to meet CUMC’s exact specifications and needs. Site rollout included stakeholder management, site guidelines and rules to manage internal workflow to create a more efficient, standardized, and efficient publishing environment.

After launch, site visits increased by 56 percent and engagement peaked at over seven minutes (contrasting to three minutes pre-launch).