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Women in Tech Campaign

Conceptualized a “future of tech” campaign to promote the WiTNY (Women in Technology and Entrepreneurship in New York) initiative’s Winternship program.

Developed campaign messaging framework, content strategy, and paid social media campaign resulting in over 95,000 impressions across social media platforms. Facilitated partnership with LinkNYC to promote the campaign on kiosks around New York City. Created lead generation strategy/landing page and deployed a lightweight CRM to collect prospective student and company partners.